Think You have a Great Product or Service Idea? Here’s How to Know for Sure.

One of the most challenging aspects of starting a new business is getting honest, constructive feedback on your idea. It's easy for friends to say, "I love it", "I'd buy that" or "Go for it". But any business consultant or counselor will tell you that's not enough. You should instead find out if the market you intend to serve needs or wants your product. This month's blog post explores some easy, low-cost ways to do that.

Jason Camis